Why do these 3 diamonds look so different? (Super Ideal Cut vs Ideal Cut vs GIA triple EXC)

Why do these 3 GIA certified diamonds with identical grades looks so different?

They have similar Carat weight, Color, Clarity and are all GIA triple Excellent diamonds with no fluorescence. But, they perform very differently.

Watch and find out why!

Super Ideal Cut Diamonds | Engagement & Proposal Rings | JannPaul Singapore

Updated: Aug 11, 2017